A football-led fan experience combining promotion, branding, audience mobilisation, production, large-screen viewing, fan engagement and onsite event management.
TanzaniaSport · Activation · Fan Experience · Production
SIMBA FAINALI brought football fandom, brand experience and live production together in one audience-led environment. LOAG’s role connected promotion, venue experience, branding, large-screen viewing, fan engagement and onsite operations.
Built around the fan
The experience was designed around the collective energy of watching football together — using production, branded environments and audience participation to turn a match into a live brand moment.
