Working on the UNCDF clean cooking campaign reinforced a practical communication principle: people do not experience an energy transition as a policy document. They experience it through cost, safety, cooking performance, convenience and the realities of everyday life.
That thinking shaped Vita ya Wateja, a television story built around a small food business losing customers because of smoke, slow service and an uncomfortable environment. The creative answer was not a lecture about technology. It was a recognisable business problem.
For LOAG, that is where public communication becomes useful: translate the national ambition into a decision the audience can see itself making.