National Clean Cooking Awareness Campaign
A national multimedia public-awareness campaign spanning strategy, media, content, stakeholder engagement, capacity building and structured reporting.
LOAG LIMITED supported the design and implementation of media engagement and public-awareness communications around the adoption of clean cooking solutions in Tanzania, aligned with the National Clean Cooking Strategy 2024–2034 and the national campaign message “Nishati Safi ya Kupikia – Okoa Maisha na Mazingira.”
The communication challenge
The assignment required national policy and technical priorities to become relevant to everyday households, small food businesses, communities and media audiences. The work therefore treated clean cooking as a practical behaviour and livelihood conversation — not simply a technology message.
Integrated execution
The campaign combined television, radio, digital communication, influencer storytelling, media engagement and capacity building. Creative development included television commercials, radio spots, campaign music, educational infographics and social communication assets, supported by regional radio dissemination and media briefings.
